Andrew Chitty
Andrew Chitty
UKRI Challenge Director for the Audience of the Future and Creative Industries Clusters Challenge
UKRI AHRC

Andrew Chitty is Challenge Director for the two Creative Industries programmes at the heart of the Creative Industries Sector Deal. This unprecedented £120m investment in R&D across the creative sector is supported by the UK Government’s Industrial Strategy and delivered by UK Research and Innovation. Andrew is Professor of Creative Industries at Loughborough University, the Creative Economy Champion of the Arts and Humanities Research Council and a Trustee of TRC Media. He is a former Vice Chair of the IP producers’ trade body PACT, a board member of Creative Skillset, and a founding director of Creative England. Andrew has also worked across policy and regulation as a ministerial advisor within DCMS and BERR (as was) and as a non-executive at OFCOM, the media and telecoms regulator. Andrew trained originally as a neuroscientist working in visual processing before being seduced into the media.